"THE AMARULA EXPERIMENT" OFFICIAL RULES
No purchase or payment of any kind is necessary to enter or win this contest.
1. ELIGIBILITY: The "The Amarula Experiment" Contest ("Contest") is open to legal residents of the 50 United States and the District of Columbia (except CA and limited in TN and IL), 21 years or older as of the date of entry who are bartenders currently employed at a bar or restaurant at the time of entry. Employees and directors of Aveníu Brands ("Sponsor") and their respective parent companies, subsidiaries, affiliates, advertising, interactive and promotion agencies, production agencies, alcoholic beverage manufacturers, suppliers, importers, wholesalers, distributors or retailers and their respective IRS dependents, immediate family members and/or those individuals residing in the same household, are not eligible. All federal, state and local laws and regulations apply. Void in CA and outside of the 50 United States and DC, and where prohibited or restricted by law. Participants agree to be bound by these Official Rules and the decisions of the judges which shall be final in all respects.
2. HOW TO ENTER: The Contest begins at 12:01 a.m. Eastern Time ("ET") on October 23, 2009 and ends at 11:59 p.m. ET on May 31, 2010 ("Contest Period"). To enter, visit www.theamarulaexperiment.com ("Web site") during the Contest Period and click to complete the official entry form and submit your original drink concoction using Amarula Cream. Provide your complete name, home address, daytime and evening phone numbers, email address, age and your original Amarula Cream recipe name, number of servings, list of ingredients with specific quantities in order of use, and complete preparation instructions including glassware. Recipes must be expressed in ounces, drops or dashes. TN and IL residents may not enter via the Web site. Online entries must be received by 11:59 p.m. ET on May 31, 2010 to be entered into the Contest. To enter via mail, on an official entry form inside The Amarula Mixology Book which will be handed out to bartenders by Amarula sales representatives and at participating tradeshows, OR on a sheet of paper, type or clearly print your complete name, home address, daytime and evening phone numbers, email address, age, and your original Amarula Cream recipe name, number of servings, list of ingredients with specific quantities in order of use, and complete preparation instructions including glassware. Recipes must be expressed in ounces, drops or dashes, and mail in a first-class stamped envelope to:
"The Amarula Experiment" Contest
Attn: Aveníu Brands
509 South Exeter Street, Suite 340
Baltimore, MD 21202
Must be received no later than June 7, 2010 to be entered into the Contest. All original recipes must include Amarula Cream as the main ingredient and the Amarula Cream must contribute to the overall taste of the drink, or entry will be disqualified, at Sponsor's sole option. Entries received online must be received by 11:59:59 p.m. EST on May 31, 2010. Enter as many times as you wish so long as each recipe is different. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified. Only fully completed forms are eligible. All entries, including original recipes, are the property of Sponsor and will not be acknowledged or returned. By submitting a recipe, each entrant warrants that it is an original recipe created by the entrant. By submitting a recipe, each entrant grants Sponsor the perpetual, unlimited and irrevocable right to post, publish, modify and/or otherwise use the submitted recipe in any media now known or hereafter developed.
3. JUDGING CRITERIA: Four (4) finalists ("Finalists") will be selected from among all eligible entries received on or about June 9, 2010 by an independent judging panel based on the following criteria: (a) creativity/originality (55%) and incorporation of Amarula Cream as the key ingredient (45%). In the event of a tie, the Finalist with the highest score in the creativity/originality criteria from among all tying Finalists will be deemed the winning Finalist. Potential Finalists will be notified by telephone or mail on or about 10 business days after initial judging has been completed. Potential Finalists will be required to complete an affidavit/release of liability and, if legally permissible, a publicity release within 5 days of attempted delivery of the same. Noncompliance within this time period or return of any prize/prize notification as undeliverable will result in disqualification and the prizes will be awarded to the person(s) with the next highest score based on the judging criteria set forth above. Thereafter, each Finalist will then participate in the Final Judging Event wherein one (1) Grand Prize winner will be selected by a panel of qualified judges, whose decisions are final and binding on all matters related to this Contest, on or about July 24, 2010, based on the following judging criteria: (a) taste (33.4%) (b) incorporation of Amarula Cream as the key ingredient (33.3%); and (c) originality (33.4%). The Finalist with the highest score will be deemed the Grand Prize winner. In the event of a tie, the Finalist with the highest score in the taste criteria from among the tying Finalists will be deemed the Grand Prize winner. No substitution, assignment or transfer of prize permitted by finalist/Grand Prize winner, but Sponsor reserves right to substitute prize with prize of equal or greater value, at Sponsor's sole discretion.
4. PRIZES AND APPROXIMATE RETAIL VALUES: Four (4) Finalists: A trip for Finalist to New Orleans, LA to compete for the title of "The Ultimate Amarula Bartender" at Tales of Cocktail in July 2010. Trip includes, round-trip coach airfare from major airport nearest finalist's home to New Orleans, LA, 2 nights hotel accommodations at Sponsor-specified hotel in New Orleans, entry into "The Ultimate Amarula Bartender" contest at Tales of the Cocktail on Sponsor-specified date and time, and transportation to/from airport/hotel/contest event.
Each Finalist's photograph, bio, and recipe will also be featured in the Amarula Mixology Book. ARV: $1,000.00 each. Alcohol is not part of prize. Finalist must travel on the dates specified by Sponsor, which are subject to change, or forfeit prize. All other unspecified expenses (including taxes, meals, gratuities, and any incidental expenses) are solely the responsibility of the finalist. Trip and travel insurance is not included. The actual value of the prize will depend upon airfare fluctuations and the finalist's point of departure. Any difference between the approximate retail value and the actual retail value will not be awarded. (1) Grand Prize: Featured article in the new Amarula Mixology Book as title-holder of "The Ultimate Amarula Bartender." There is no ARV associated with the Grand Prize. Prize transfers or cash equivalent are not allowed, except Sponsor reserves the right to substitute a similar prize of equal or greater value if the featured prizes or any part thereof becomes unavailable. Taxes are the sole responsibility of the finalists/winners.
5. LIABILITY LIMITATIONS: Sponsor and their respective agencies are not responsible for lost, late, incomplete, misdirected, unintelligible, returned, or undelivered entries, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website, or other connections, or availability or accessibility, or miscommunications, or failed computer, telephone, satellite or cable transmissions, lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or incorrect or inaccurate capture of entry or other information, or failure to capture any such information. ANY ATTEMPT BY AN ENTRANT TO DELIBERATLY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAW. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL. Persons who tamper with or abuse any aspect of the Contest or website, as solely determined by Sponsor, will be disqualified. Sponsor and their respective directors, officers, shareholders, parent companies, subsidiaries, affiliates, and promotional, interactive and advertising agencies are not responsible for injury or damage to participants or to any other persons' computer related to or resulting from the participation in this Contest, or downloading materials from or use of the website. Should any portion of Contest be, in Sponsor's sole opinion, compromised by virus, technical failures, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of Sponsor, corrupts or impairs administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right, at its sole discretion, to suspend, modify or terminate the Contest and select finalist from eligible entries received prior to action taken or as otherwise deemed fair and appropriate, at Sponsor's sole discretion. Sponsor and their respective directors, officers, shareholders, parent companies, subsidiaries, affiliates, and promotional, interactive and advertising agencies are not responsible for any incorrect or inaccurate information concerning this Contest, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest, and further assume no responsibility for any error, interruption, deletion, defect, delay in operation, or transmission, communications line failure, technical failure, theft or destruction, or unauthorized use of website. In the event of a dispute regarding any entry, the entry will be deemed made by the authorized account holder of the email address submitted at the time of entry (i.e., the person who is assigned to an email address by an Internet access provider, on-line service provider or other organization responsible for assigning email addresses for the domain associated with the submitted email address). All federal, state and local taxes are the sole responsibility of finalist. By participating, entrants, finalist, and guest, agree to release and hold harmless Sponsor, their respective advertising, interactive and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in the Contest, or possession, acceptance and/or use or misuse of prize or participation in any Contest-related activity and for any claims based on publicity rights, defamation invasion of privacy, merchandise delivery and/or copyright infringement. Sponsor is not responsible if any prize cannot be awarded due to travel cancellations, delays, or interruptions due to acts of God, acts of war, natural disasters, weather, or terrorist acts.
6. GENERAL CONDITIONS: Finalists, by accepting the respective prizes, except where legally prohibited, grants permission for Sponsor (and agrees to confirm such agreement in writing upon Sponsor's request) to use his/her name, photograph, voice and/or likeness, and prize information, for purposes of advertising, trade and promotion without further compensation, in all media now known or hereafter discovered world wide and on the World Wide Web, without notice or review or approval.
FINALIST'S NAMES: For the names of the finalists, and the Grand Prize winner available after July 31, 2010, please visit the contest Web site, available at: www.theamarulaexperiment.com.
7. SPONSOR: Amarula Cream, Aveníu Brands, 509 S. Exeter St, Suite 340, Baltimore, MD 21202.
